Airasia Assessment †Opportunities And Perspectives

Airasia Assessment – Opportunities And Perspectives Tony Fernandes bodies an obligation toward the awareness which alters the apparition in realism. He craving to jump a little-price carrier company and then he makes the good hallucination of the company to lease everyone can hover in realism. Therefore, AirAsia has unceasingly hurled little-cost advertising letters to allow clienteles to like little-cost trips to different chairs. AirAsia’s charges are meaningfully subordinate than other carrier service earners and the websites charges are also inexpensive than the visible-line kiosk fee and gift free stalls raise to give the customers break to like and also for those who cannot give the fee. It is to do the idea everyone can soar in truth. Moreover, he broke the order and cheered employees to tell ready and breakdown the dividers. For example, he sit down in an exposed ground strategy with his employees and also directed his interaction number to his staffs so they can just song, e-mail and text him right and crack it quickly without go through any subdivision. Even the bottommost graded approved can interaction him right through his telephone number, which wealth he gives everyone as like and keen to see their wants. In Edgar Schein’s model, there are three separate planes can detect organizational nation. Firstly any perceptible, explicit or orally identifiable fundamentals that comprise in item in an organization. In AirAsia, their key dye is red which meant with valor and lust. Their new even is look like a vying team Pit Stop Girls, while the other one is a red, meek stock flight uniform that gives weekend rest rovers a calm feel. AirAsia also offers exceptional plans for expecting fares and babies that would flying aboard. Next is the price that founds the organizational nation. In AirAsia, they worth the formation of little-price, extensive-two parts while upholding the excellence of service for tall-tutorial carriers and providing in height-rate and fact-to-fact networks for extended-drag services. The third is the supposed standards of the employees which cannot be unrushed but do make a change to the nation of the organization. In AirAsia, they run a truly good deal and cooperatio n. Sort meek practices to amenities and make available aid to customers in must. A typical of nation that is based on 4 changed natures of organizations had been fashioned by Deal and Kennedy. Each of them concentrations on the hurry at which the organization accepts reaction in the form of loots for members and the near of risks occupied. Deal and Kennedy’s nation that spasms to AirAsia are labor-hard, drama-hard nation, wager-the company nation. The nation of labor-hard, drama-hard has speedy response and low peril which ensuing in strain from assignment rather than doubt. This nation has described high-talking rebirth will be leaded by tall-speed act. AirAsia squat-price cost and cheap vouchers may obtain a lot of draw from many people, follow-on in a fat number of customers. They need to fix any edict usual and distinct care from the customers alone. On the other hand, wager-the company nation has gentle feedback and tall peril which ensuing in strain from tall peril and stay before expressive if actions have remunerated off. The extended opinion is oc cupied, but then did a lot of effort to brand sure belongings go as deliberate. In every carrier company, judgment is actually imperative. If it is late for an extensive period, it will touch the customer and finish with the buyers regret. Employees in AirAsia must exertion firm to improvement the faith of their customers and receive bootees for employees of the month. Moreover, every carrier company former mandatory to familiarize with the customer’s nation. For instance, AirAsia encountered a problematic where many Muslim females from the Middle East criticized that AirAsia attractive unchanging. Concerning organizational building to organizational nation is propagated by Charles Handy. The described nation that spasms with AirAsia are Task nation. Task nation in AirAsia can be defined as where lineups such as the waitperson and the trial to solve definite difficulties. Control is consequential from the team with the know-how to achieve tasks. AirAsia uses a minor team style, with extremely competent employees who study in their field of know-how. Kim Cameron and Robert Quin made an investigation on organizational efficacy and achievement. Cheap value creates division, such as tractability and solidity, as well as interior and outside attention, which are most significant in defining organizational achievement. AirAsia is best suited to Marketplace nation and Coterie nation, where the leaders modest workroom likes hard motorists and welcoming workrooms, where bests act like daddy statistics. It can be understood from their dream and assignment. Their box is to become the chie f low-fee carrier in Asia whereas maintaining the highest quality product using machinery to cut fee to the best company whereby employees are preserved as part of a big household, create a worldwide acknowledged ASEAN badge and portion 3 billion people who are presently underserved with tall deprived connectivity and tall prices. As conclusion, AirAsia Berhad will be the best carrier company due to offering the inexpensive price vouchers and complete the dream of everyone can hover around the world. A good control style touches the entire company and employees to become encourage and invent. Tony Fernandes has positively functional all the four magnitudes of the transformational headship in the carrier business. We believe that AirAsia will be the efficacious carrier company and consider a worldwide acknowledged ASEAN badge.

Classic Airline's Marketing Problems Research Paper

Classic Airline's Marketing Problems - Research Paper Example The researcher states that if one look towards the marketing strategy of an organization then there may be a product, price, promotion, distribution, marketing research, sales and advertisements of the merchandise, which can be some of the most effective strategies.   Ã¢â‚¬Å"Strategy is more concerned with effectiveness rather than efficiency and it is the process of analyzing the environment and designing the fit between the organization, its resource and objectives and the environment†. Classic Airlines was considered to be fifth largest airline corporation in the world. It has a fleet of about 375 jets that operates in about 240 cities. It has over 2300 flights daily. It has spent about 25 years from inception and has occupied a large segment of the market and has grown like anything. It has employee strength of about 32,000 employees and earned about $10 million on a sale of about $8.7 billion. Though Classic Airlines is a profitable organization in recent years it is str uggling with the increase in cost and reduced customer confidence. Classic Airlines has been operating for last 25 years in the airline industry. It was a profitable business but in recent times it has started facing challenges regarding waning customer confidence and rising cost particularly of fuel and labor. The loyal customer seems to lose confidence and the other customers who used to travel frequently have started to be less frequent with Classic Airlines. This was a huge setback for them in terms of revenue. While going through the data one can see that for several months in the year 2003 and 2004, the company was running at a loss.

Cyber Crime Complaint Center (in United Arab Emirates) Thesis

Cyber Crime Complaint Center (in United Arab Emirates) - Thesis Example Hacking, Malware, Fraud, Identity theft, Information warfare, phishing scams, viruses, cyber stalking are some of the examples of the cyber crime that are discussed most today. (Dwyer, P., 2010, p. 3). Usually the large organizations become the victim of cyber-crime because either the hackers are more interested in the financial gain or they want to attain the prestige by getting access illegally to their secret data. Additionally the countries where there is unemployment are also at more risk of cyber crime like in some of the countries where there are youngsters holding degrees but having no jobs gets annoyed and their mind starts moving towards the criminal activities. They are well qualified so can easily learn hacking and scamming and thus for the financial gain they gets indulged into such crimes. According to the statistics of 2008 to 2009 it is found that the financial fraud via cyber is doubled. As the cyber criminal activities have increased much so there is a need for the organizations to consider on the internal skills and structure. If the structure is strong then the risks of attacks are also minimized because about 60% of the cyber criminal activities are being play ed from inside the organization. Due to this loophole majority of the organizations get failed to deal with the cyber crime as there is either improper structure or lack of knowledge and expertise. Since now there have lots of researches being carried out on the topic of cyber crimes. The research articles with the latest information are published in International Journal of Cyber Criminology. There are number of books by Wall, Jewkes, McQuade and Yar have been written on this topic. Still as this research topic is fresh so the depth study is required as mentioned in the recent work of Nhan and Bachmann (2010). The cyber crime increases as the growth of internet connectivity increases in any area and as we know that the new

Finance Essay Example | Topics and Well Written Essays - 1750 words

Finance - Essay Example Thus the profit of the company is obtained after subtracting the expenses from the total revenue. For eg: The Profit and loss statement of an organization shows the revenue and expenses of the company. Through the process of financial statement analysis the real income and expenditure of an organization can be computed. Profit and Loss statement Profit and loss statement also known as the income statement of an organization is a summarization of the expenses, revenues and cost incurred during a specific time period. It helps the company and its stakeholders in detecting the item(s) for which the cost incurred has increased lowering the profit of the company.1 For eg: Profit and loss statement includes items like cost of goods sold, interest expense, tax expense and operating expenses; subtracting which from the total revenue, the net profit is obtained. Liabilities The obligation of on organization that arises out of the past transactions is known as the liability of the company. The liability of a company may be in cash or in kind which is repayable both in short and long time span. For eg: Accounts Payable, Interest Payable, Promissory notes payable, etc. are part of the liabilities of a company. Invoices An invoice is a form of bill which is paid to the seller by the buyer of the product or services. The invoice contains the details of the quantities, product and the price agreed upon by both the seller and the buyer of the product.2 For eg: An invoice is a sales invoice from the seller’s side while it becomes a purchase invoice from the buyer’s side. Ledgers A ledger is a book of accounts where the daily monetary transactions are recorded by debiting and crediting the accounts as per requirement. The entries made in the journal finally get transferred to a separate ledger account for the creation of the final accounts of a company. For eg: Sales Ledger, Purchase Ledger, General ledger, etc. Cash flow Cash flow is the movement of cash into or o ut of the business. Cash flow is used to compute the net present value, internal rate of return and the rate of return of a company. Thus the risk associated with the project can be determined with the help of cash flow of a company.3 For eg: Operational cash flow, investment cash flow and financing cash flow. Financial audit The financial audit is the verification of the financial statements of the company in tandem with the generally accepted accounting principles of the company. The purpose of financial audit of a firm is to increase the confidence of the stakeholders of the company who are intended to use the financial statements.4 For eg: The financial systems that are audited are the final accounts of the company which include the income statement, the cash flow and the balance sheet of the company. Answer 2 Answer 3 A manager ensures that legislative requirements for financial management are compiled with to the extent of achieving the budget targets agreed by the Australian Taxation Office whereby the costs are limited over which they have control. The manager of the organization verifies the information obtained is relevant, cost-effective and appropriate in the light of applicability of the information in unknown circumstances. The elements included by the manger of the organiz

Aboriginal And Indigenous Peoples History Essay

Aboriginal And Indigenous Peoples History Essay 2. The Incas were found to be very educated and sophisticated people as they devised their own way of living up in the Andean Area which was made up of many varied geological areas. They had well designed storehouses and intricate architectural constructions displaying their vast knowledge of architectonics. Stones weighing several tonnes fitted together so well that no mortar was needed in the process of their constructions. Although the Incas idea of time was unlike others, they had established systems of agriculture, transport and communication routes giving us the impression that they were very knowledgeable people and were capable of even further advancing in technology. The Incas were very self-reliant with enough food, clothing and shelter for their communities and used their resources efficiently, storing the remains for times of need. They were able to produce their own crops but only made enough for themselves, which meant they had to trade with neighbouring tribes to obtain what they didnt have. Some of their main crops included maize corn, cotton and potatoes. The Incas made good use of the climate of the different regions of the Incan Empire. The adapting of the climates also meant that they had different jobs for the various regions of the Andean Area so they would be able to get more out of their trade. For specific areas, people had a combination of several occupations as it was more productive that way. 3. (Last page) 4. (Last page) During contact and Comparison to Aboriginal Contact: 1. The Spanish 2. The people who colonised the Inca Empire of the Andes were the Spanish. The Spaniards had previously conquered the Aztecs and were now moving onto the Andean area where the Incas dwelled. A man named Francisco Pizarro along with some other Spanish men made a total of three expeditions to the Andes in an attempt to conquer the Incan Empire. The first expedition was made alone by Francisco Pizarro himself in 1524-1525 and he had only just entered the coast of Columbia. As Pizarro was friendly towards the Incas, they offered him gold and silver as a welcoming and sign of benevolence. Pizarro then made a second voyage to the Andean Area but this time he was accompanied by Bartholomew Ruà ­z, his ship captain and other Spanish conquistadors. Ruà ­z brought back to Pizarro many tales about the riches and the rising population and society of the Incas. He also brought back two traders from whom the Spaniards learnt many things from such as about their endless amounts of gold and silver supplies and the magnificent Inca cities. Hearing this, Pizarro had even more desire to conquer the Incas for their abundant amounts of wealth. They also wanted to colonise the land due to them thinking they were a superior race with a moral duty to change the heathens they found to Christianity to rule and utilize them. Hence, on their third trip to the Andean Area, the Spaniards approached them with the purpose of conquest and conversion. 3. The minority of the Spaniards had any desire to engage with the civilisations that they conquered at that time, meaning that most did not wish to socialise with the Incas. Although, at the beginning of Pizarros expedition to the unknown Andean Area, he only came with the initial thought of exploring the land, and without the intention of colonising them, meaning that his first encounter with the Incas was surprisingly friendly. However, as he was welcomed with such kindness by the Incas who even offered to give him gold and silver (which he accepted), he suddenly had the greed and aspiration to take it all from them for himself just from seeing the huge amounts of wealth they had. From his original friendly exploration to the discovery of the Incan gold, Pizarro then made it war between the Spaniards and the Incas. On their third journey to the Andes, Pizarro and the Spanish, who said they brought the Incas no harm, were welcomed by the Inca Emperor Atahuallpa who thought the foreigners were to bring him good fortune. Nevertheless, their foolish emperor was greatly mistaken, for Pizarro had deceived Atahuallpa, and kidnapped him. Pizarro and the Spaniards subsequently held the Incas emperor for ransom, and in return he got more gold. Even so, they then killed their emperor and further prepared for their plan to colonise the Andean Area. 4. The Incas at first, meeting with Pizarro were friendly and gave him gold to welcome him to their humble land. Unfortunately Pizarro then had the need to be greedy and take their gold and decided war against them. Due to him kidnapping their emperor, the Incas gave him gold so they could try to get their leader back. Sadly, although Pizarro got his gold, he still killed Atahuallpa. This signalled the Incas that it was war between the two cultures. The Incas readily prepared themselves and outnumbered the Spanish greatly when it got to the war so they were not worried at all. Those who didnt fight fled and hid high in the mountains. However, the Incas were conquered extremely easily by the Spanish. But how on earth did such a large army get defeated by another that was only a fraction of its size? It was simple; a lot of the Incan army died from diseases such as smallpox and the flu that the Spanish carried with them when they came to the Andean Area which spread across the area inf ecting many. This reduced the size of the Incan army greatly and gave more advantage to the Spanish. The conquistadors were also able to persuade other tribes already under the Incan rule to be on their side and help bring down the Incan Empire. Last of all, the weapons the Spanish used were much more advanced than the Incan weapons and were never seen by the Incans themselves before. As the Spaniards weapons were clearly more advanced, they were also more powerful than the Incas simple arms and resulted in the Spaniards easy conquer against the Incan Empire. 5. The experience of colonisation for the Incas was in some ways, similar to the indigenous people of Australia, the Aboriginals. The Europeans who colonised the Aboriginals also gave them smallpox and other diseases like the Spanish, which they could not withstand, causing many of the natives to die due to their weak immune systems. What the two cultures also had in common besides that was the fact that they fought back against the non-indigenous peoples who tried to take control of them and their land and didnt give up easily. However, the Incas were defeated more easily by the Spanish than the Aboriginals were by the Europeans even though both put up a fight instead of just giving up their land straight away. The Spanish had canons, which were much more advanced than what the Incas had. The Europeans had guns and the Aboriginals had spears, which were also quite weak when the Aboriginals weapons were compared to the Europeans. The Spanish, as previously stated, did not interact wi th the Andean dwellers, whereas the Europeans made bonds with some of the Aboriginals. Some Europeans even had intimate relationships with the Aboriginals they encountered whilst the Spaniards, in contrast, did not do anything like that with the Incas. Consequences of Colonisation and Comparison to Aboriginal experience: 1. The Incas, although highly prepared and ready for combat, were easily defeated by the Spanish due to numerous reasons. The demolition of the Incan Empire caused the population to decrease greatly. As the Incas were colonised by the Spaniards, they were taught Christianity although they were still able to follow their old one along with Christianity. The Incas were taught that all men are equal before God and that slaughter was wrong and brutal. Conversely, the Incan religion involved them to sacrifice humans and offer them to Incan Gods. They were also introduced to many other new things such as the wheel, horses to haul heavy loads and sheep and cattle which were used for food and clothing. Although colonisation for the Incas had its benefits, it had to have its disadvantages as well. Unfortunately, the majority of the Incas at that time died from slavery, famine, sentence of death and disease. The labour the Incas had to go through was so persevering that some poor citizens died from it. Due to the Spanish rule over the Andean Area, they stole and ate most of the food that the Incas had stored and grown in the past, resulting in a lack of food for the Incas. That then led to many other Incas deaths as the amount of food left was not enough to go around. Other Andean dwellers were killed because they were involved in the rebellions against the Spanish. Some, who were lucky, escaped the grasps of the Spanish and managed to build a new life in other villages. 2. For the Spanish, this colonisation was quite rewarding for them at the start, although it led to the death of the Incan civilisation. There were two major things they gained from the conquest over the Incas. One of which was the land that they had taken. Land, at the time of the Spanish colonising the Incas, was very important. Basically, it was the more land that you owned, the more power you had. Another major thing was gold. After conquering the Incas, the Spanish got their wealth that they wanted so badly. Gold was important to the Spanish as they were able to buy goods with it from other countries as well as them just owning it for their own selfish greediness. The Spaniards along with Francisco Pizarro himself successfully colonised the Incan Empire of the Andean Area for a short period of time. However, approximately 8 years after they assassinated Atahuallpa, Pizarro was assassinated at the age of 70. He was stabbed in the back by a group of men leaving the Spaniards with no leader. After a while, a man named Diego de Almagro took over, and was the man who secretly planned and carried out the murder of Francisco Pizarro. He had personally despised Pizarro as he was more triumphant than he was which influenced his evil scheme. However in 1808, the South American countries formed a revolt against the Spanish which lasted 16 years. Eventually, the Spanish were defeated, and this ended their rule over the Andean Area. 3. The results of colonisation for the indigenous people of Australia compared to the Incas, the indigenous people of the Andean Area, had varying results. Roughly 90% of each of the indigenous tribes was wiped out due to the non-indigenous colonisers for almost the same reasons. The Incas were fortunate to at least have some benefits from the colonisation of their land whereas the Aboriginals had fewer advantages. Some of the Incan traditions still remained whereas the Europeans tried to change the Aboriginal traditions. The Europeans supplied food that the Aborigines didnt usually eat like meat which made them reliant of the foreigners to supply their food, changing their daily diets. The Europeans struggled to put up a fight with the Aboriginals, and eventually won with a result of the land being colonised by them until this very day as well as them having a place to put their convicts for that time. On the other hand, the Spanish lost their power of colonisation of the Andean Are a due to the other bordering South American countries rebelling against their rule over the Incas. The Peruvians to this day, still acknowledge and treat the descendants from the Incas well, whilst some of the people of Australia, didnt treat the Aboriginals like they should have, which ended up with a Sorry Day to the Aboriginals. As a result of colonisation, both Australia and Peru were greatly impacted by their colonisers, the Europeans and the Spanish.

Explanation Of The Poem From Snowbound :: essays research papers

Explanation of the poem from Snowbound The main theme of Snowbound is that no-matter what happens, family will be there to help and comfort. This theme is demonstrated widely throughout the poem and even more so in the last stanza of this excerpt. Another, less prominent, theme of Snowbound is the meaning and involvement of God in the lives of people. The first stanza describes the moment before the storm. â€Å"A chill no coat, however stout, Of homespun stuff could quite shut out,† This stanza begins to set up the obstacle that the family must overcome. When Emerson describes the storm as â€Å"less than treat† and then goes on about the intense cold it brings he also is describing God. God is caring and loving but he is also vengeful and just. The second stanza is about the family preparing for the storm. â€Å"Meanwhile we did our nightly chores,† suggests that they were perfectly calm together, everyone knew what to do and they did it. The third stanza is describing the snowstorm beginning; â€Å"Unwarmed by any sunset light The gray day darkened into night† The forth stanza tells of how the outside looked after two straight days of snow; â€Å" And, when the second morning shone, We looked upon a world unknown,† The fifth stanza is about the family continuing on with there chores after the storm. Despite all that has happened the family still continues on, quite happily as a matter of fact; â€Å"Well pleased, (for when did farmer boy Count such a summons less than joy?)† This stanza also shows how God is good because even after the snowstorm the animals are all still alive. The sixth stanza describes their solitude and isolation from the outside world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Beyond the circle of our hearth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  No welcome sound of toil or mirth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Unbound the spell, and testified   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Of human life and thought outside†   Ã‚  Ã‚  Ã‚  Ã‚   The seventh stanza is when the family makes a fire; â€Å"We watched the first red blaze appear†. Surrounded by snow in all directions, they make a fire witch symbolizes hope. Explanation Of The Poem From Snowbound :: essays research papers Explanation of the poem from Snowbound The main theme of Snowbound is that no-matter what happens, family will be there to help and comfort. This theme is demonstrated widely throughout the poem and even more so in the last stanza of this excerpt. Another, less prominent, theme of Snowbound is the meaning and involvement of God in the lives of people. The first stanza describes the moment before the storm. â€Å"A chill no coat, however stout, Of homespun stuff could quite shut out,† This stanza begins to set up the obstacle that the family must overcome. When Emerson describes the storm as â€Å"less than treat† and then goes on about the intense cold it brings he also is describing God. God is caring and loving but he is also vengeful and just. The second stanza is about the family preparing for the storm. â€Å"Meanwhile we did our nightly chores,† suggests that they were perfectly calm together, everyone knew what to do and they did it. The third stanza is describing the snowstorm beginning; â€Å"Unwarmed by any sunset light The gray day darkened into night† The forth stanza tells of how the outside looked after two straight days of snow; â€Å" And, when the second morning shone, We looked upon a world unknown,† The fifth stanza is about the family continuing on with there chores after the storm. Despite all that has happened the family still continues on, quite happily as a matter of fact; â€Å"Well pleased, (for when did farmer boy Count such a summons less than joy?)† This stanza also shows how God is good because even after the snowstorm the animals are all still alive. The sixth stanza describes their solitude and isolation from the outside world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Beyond the circle of our hearth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  No welcome sound of toil or mirth   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Unbound the spell, and testified   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Of human life and thought outside†   Ã‚  Ã‚  Ã‚  Ã‚   The seventh stanza is when the family makes a fire; â€Å"We watched the first red blaze appear†. Surrounded by snow in all directions, they make a fire witch symbolizes hope.

Equality in Women Sports

Equality in Women Sports Gender equality in sports is something women have been trying to pursue over and over again. As in professional publicity of sports, men vs. women is no competition, men blow women out of the park on this issue. Men are more dominant in the sports world, and women just live in the shadows. Women are not given the chance they deserve to prove that they are just as good, so as of now, the media presumes them to be inferior to men. The myth many people believe for this reason, is the simple answer that women are not as strong as men.Others say that women’s sports are not as popular because they are not as entertaining to watch. Many people have different reasons for why women do not get the equality that they deserve, but there are more reasons for why women should be just as successful in professional sports as men. Women in sports began with very few opportunities, until a few pioneers paved a way for the future of women sports. Such female athletes tha t paved the way for other females were Babe Didrikson and Wilma Rudolph.Babe competed in the 1932 Olympics and qualified for five events, but at the time, women were only allowed to complete in three. Babe also took up golfing and won 55 tournaments in all, with 13 consecutive in 1946. Wilma Rudolph was another admirable female athlete, whose forte was in track. Rudolph was the first women to win three gold medals in the 1960 Olympics. Her winnings allowed for more women to take part in what was previously, all male track and field events. Both of these remarkable female athletes are recognized among ESPN’S Sports Century Greatest Athletes, ranked 10th and 41st (Elyachar and Moag, n. . ). During the Olympics, at the time of Babe Didrikson and Wilma Rudolph, women were allowed to compete in various events, such as swimming diving, tennis, and short distance sprints, but were not allowed to compete in the marathons. This is because experts said women could damage their organs f rom all the destructive bouncing and long endurance that the marathon required. It was not until 1984, when women were allowed to run the marathon in the Olympics, that a woman by the name of Benoit Samuelson ran the first marathon.Benoit ran 26 miles in competitive time, proving that the female body could handle just as much as the men’s (â€Å"Joan Benoit Samuelson,† 2007. ) The universal myth that everyone assumes is the reason for why men are so much more dominant in sports than women is that they are stronger. It is commonly believed that women are not as skilled as men in sports because they lack muscle strength. According to the GenneX Heathcare Technologies, Inc. (1999), in recent studies, this myth was proven fiction.Up until this study, doctors would beg their female patients not to perform in any sports activities because they said their bodies were too weak to handle such pressures. Since women have been out of the sports scene for so long because of this m yth of weakness, men have been dominating because they have had so much more time to perfect their skills. Women now have a lot of ground to cover since they have been so inactive for so many years. The best women’s marathon time was recorded at only 10 minutes behind men’s, proving that women are catching up to men and their bodies can handle anything a man’s can.The woman who set the women’s world record marathon time in an incredible 2:15:25 was Paula Radcliffe (Msn, 2007). But there’s a catch to this recording. Since male sports have been around for so much longer, they have been recording for that much longer as well. Women; however, have only been recording since 1964, which means that since they just starting running these marathons they can easily pass the male record. According to Kevin Drum (2001), â€Å"Women might even complete evenly with men in the 100 meter dash by around 2010 or 2020, and the marathon by 2050. As of more recently, women are starting to participate in sports that were only meant for men, such as ice hockey and boxing. These extreme sports require skill and physical endurance, which if a woman can play this kind of sport, means that she is capable of playing any sport, just as good as any man. The only reason that women are lagging behind men thus far is because men have had so much more time to improve on their sports. Men have been practicing and perfecting sports ever since they were first created, women, in comparison, have had no chance to do this.If women started off at the same time as men, they would easily have the same performance and same skill level. In 1972, Title IX was passed to make women participate in sports more. Title IX was brought to the public’s attention with the Civil Rights Movement of the 1950’s and 60s. This law states, â€Å"No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be s ubjected to discrimination under any education programs or activity receiving Federal financial assistance. † (Elyachar and Moag, n. d. ).This law gave women the right to be athletes. It opened new opportunities to women as more colleges and high school were forced to have a certain number to sports teams. This new law paved a way for new female athletes. Men at this time were starting to form leagues of their own, while women were first starting to participate in sports. When basketball was first in existence, men were allowed to play by the rules however they liked, but women were supposed to maintain proper decorum, so female basketball players were not allowed to snatch or dribble the ball more than three times.Women basketball players also started off played three and three rather than five on five, and on half a court. Many people believed that women could not handle the pressure and strength to play like men. Females were not considered strong enough to play a full cour t game until 1971 (Rick Torbett 2007. ) Five year later in 1976, the first professional basketball league for women was formed. This league consisted of eight teams, but was not very successful. In 1997, the Woman’s National Basketball Association (WNBA) was founded with 12 teams, six from the Eastern Conference and six from the Western Conference.The first year running attendance reach nearly one million and it had 65 million viewers, and is currently still running today. The WNBA had shed some light on women’s ability to be equal. This league has also opened opportunities for girls, as most of them look up to them as idols. Women’s basketball really sprung into popularity within the end of the 21st century. Basketball instructor Rick Torbett (2007) states, â€Å"I saw Nancy Lierbman grab, not touch, but grab the rim at 5†³9! I was 6†³3 and only jumping a little higher than her! Those girls could play, and were actually flat out better than some of t he boys. Rick Torbett, an expert at studying the tactics of basketball, states that from his studies, women show the same skill level as men. This proves that women can perform just as well as me do in this sport. At the end of his report, Tobett concluded with, â€Å"Oh yeah, there is one definite difference between boys and girls basketball, to quote my friend, Hall of Famer Rick Barry†¦ â€Å"They’re a lot prettier. † If there is absolutely no difference with men vs. women in basketball, why can’t the rest of the world notice women’s basketball more? It is just as exciting as men and involves the same exact game.As more time passes, and once more people start to realize the skill level of women, the WNBA will be just as popular as men’s. The first extremely successful women’s league was in 1943 and was called the All-American Girls Professional Baseball League. This league was the most successful women’s league ever, and the major reason behind this league’s popularity is the fact that it was played during the Second World War. While America’s men were on the battlefield, America’s women were giving the rest of the country entertainment for their favorite pastime.Even during this league, women were still not given equality. These women were chosen to compete in the league had to attend charm school before to ensure the natural style of a women’s grace despite vigorous play (JSW 1999). Even then, most people were against this league because they strongly believed that this much stress and endurance would harm the female reproductive system. The movie, A League of Their Own, was based around this league, and it showed the dramatic sexist experiences these women had to go through just to play. In the end, the fans loved it, and just as much as they loved men’s.This league ended when the war did, as all the men came back to claim their sport, the women were sent back to th eir roles as housewives (Riverdeep Interactive Learning 2007). This league was at one point, the most successful and popular sport. Because a majority of the men were fighting in the Second World War, only women were left to compete in sports. The only barrier causing the problem of no women’s baseball league is the fact that no one would watch it. If the country loved this sport played by women as much as they did in the 1940s, then they can still love it today.Women should be allowed to have their own league again, and be able to build on form what they started in the 1940s. By far the most successful women’s sport is tennis. This women’s sport has gained so much popularity to viewers because women have been catching up to men. In 1973 when women’s tennis was not as prominent as men’s, Bobby Riggs challenged Billie Jean King to tennis match that became widely known as the â€Å"Battle of the Sexes. † Bobby Riggs was the world champion tenn is player in 1939, at the age of 16. Billie Jean King was the women’s lib leader at the age of 29, and had won 20 titles at Wimbledon, aking her the richest tennis player, with an income of $100,000 a year. Bobby, now at the age of 55 wanted to prove to the world that men were better athletes so he challenged a match against Billie boasting that a woman was no match for him. Bobby even went as far as wearing a men’s liberation t-shirt to the match to make matters even worse. On top of that, he even rode into the tennis courts in a carriage pulled by women. In the end Billie Jean beat Bobby in three straight sets of tennis by simply wearing him out with long rallies. The final scores were 6-4, 6-3, and 6-3. After the match Bobby stated, â€Å"She was too good, too fast.She returned all my passing shots and made a great plays off of them. † (Essortment 2002) This proves that women can out beat men, and that men do not give them enough creditability. Even though th ere was an immense age difference between the two, the winnings of Billie Jean gave women confidence that women are just as good as men. This winning set a new era for women, an era of strength and determination to be just as good. Also women did not get paid as much as men did, until now. Women are finally being recognized as equal athletes to males, and this is the first sport that women have practically gained their equality (Sportingo 2007).Besides the physical strength behind athletics that makes people think that women are not as serious in sports as men, there is the reason behind the advertisement. Women athletes are not known for their talent, they are known for their appearance. In mostly all women sport ad’s the women are beautiful, making people believe that women athletics is a joke (Carty, V 2005) For example, Nike recently came out with an ad that’s focus was to reshape the ideal female image from a fragile figure to a strong, toned build. In the ad, the re is a woman who has an oversized, muscular backside, wearing boyshort underwear.On the side, the text reads, â€Å"My butt is big, but that’s fine, those who scorn it are invited to kiss it. † (Youngblood 2007) The main purpose of this ad is to prove that women are strong and tough, but the message that it really sends out is sexualized. This ad asks the question, how should women athletes be portrayed, with strength or with femininity that sometimes pushes in exploitation of the female body? Mary Jo Kane, director of Tucker Center for Research on Girls and Women in Sport stated, â€Å"Media should represent the reality of sports, combining beauty, strength and power; showing a female athlete when she fails and when she is ictorious; and accurately depicting what and who women are in sports. † (Youngblood 2007) An extreme example of female athletes putting themselves out there in the media in a non- athletes kind of way, was when German Olympic gold medalist K atarina Witt posed nude in Playboy in 1998, a decade after she won her Olympic medals. (2007) This ad in no way is going to make people recognize her for her winnings in the Olympics; instead she is going to be known as a nude model posing for the human interest. The media is a major reason that women are not taken seriously in sports.In ads for male athletes they are fully clothed and are trying to show off their skill level and achievement within the sports industry. This is not the case for women, some of the time they are showing off their skills, but most of the time they are showing off their looks and sexuality. Once females are seen for their skill, then the world will take them seriously and they can pursue their careers as professional athletes and can complete evenly with men. Women in sports have come a long way since the early 1900s. From barely competing in the Olympics to dominating in tennis, women’s sports are slowly increasing.Many people still refuse to acc ept that women’s sports are serious and successful, because of all the bumps in the road, like the media. Once the world can see a female athlete for the talented person she is, then women’s sports will be just as successful as men’s. Women have come so far in pursuing their athletic ability in comparison to men. They have done this by increasing their endurance and strength, internally and externally, and one day very soon a woman is going to break that record marathon time held by a man.Sources Eylachar, R. , & Moag, L. (n. d. ) The Growth of Women’s Sports. Retrieved September 24, 2007 from http://www. moagandcompany. com/i_a/Dec_02_womens_sports. pdf No author. (2007. ) Joan Benoit Samuelson – A Born Athlete. Retrieved October 3, 2007, from http://sports. jrank. org/pages/418/Benoit-Samuelson-Joan-Born-Athlete. html GenneX Healthcare Technologies, Inc. (1999). Men vs. Women in Sports. Retrieved September 24, 2007, from http://www. womenshealth. org/a/women_men_sports. htm MSN. (2007). Are Women